4x4 Giant Deserves Help

Many people are asking the same question, how can it be that we have finally come to the position where one of the UK's heritage vehicle manufacturers is now waiting for news from its own Government as to whether it has a future. The economic down turn and trade recession has had a massive impact on car manufacturing over the last six months with every sector in it being effected, from the main manufacturer right through to the 4x4 parts and accessories sector.

The history of Land Rover is legendary and also has a heritage stretching back some sixty years. Today it is without a doubt one of the most respected manufacturers of luxury and heavy duty 4x4 motor cars.

Many economic pundits and those close to the motor industry are deeply concerned that the sands of time is running low for many motor manufacturers as some of them have even taken the steps of stopping car production altogether in order to avoid stocking up unsold vehicles. The Land Rover siutation is an extremely good example of how things can change, what seems like overnight.

For 2007 Land Rover and Jaguar turned an impressive profit of almost £330m and was also signalling profits of some £300m for the first six months of this year. In the last six months of 2008 car sales have completely diminished and the company has undertaken over six hundred voluntary redundancies and also implemented reduced pay and sabbaticals for the remaining employees.

The Government is adamant however to point out that any support it might offer to the luxury car maker will not be a bail out situation but one based on pure economic strategy.